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LIVED IN - TTSWTRS
 

Creative Direction & Styling - Gina Pulsinelli
2026

This campaign reimagines the concept of the “second skin” by blurring the boundary

between the body and clothing becoming one. Inspired by TTSWTRS' signature

tattoo printed garments, this campaign transfers the tattoos directly onto the model’s

skin, creating the illusion that the designs have become permanently imprinted on the

body.

Rather than presenting the garments as something worn, they are now portrayed as

an extension of the wearer, sensual, intimate and inseparable from the self. Through

striking, minimal imagery, the campaign emphasizes the body’s relationship with the

fabric, communicating TTSWTRS as more than fashion, a second skin that transforms

identity into something permanently embodied.

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