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LIVED IN - TTSWTRS
Creative Direction & Styling - Gina Pulsinelli
2026

This campaign reimagines the concept of the “second skin” by blurring the boundary
between the body and clothing becoming one. Inspired by TTSWTRS' signature
tattoo printed garments, this campaign transfers the tattoos directly onto the model’s
skin, creating the illusion that the designs have become permanently imprinted on the
body.
Rather than presenting the garments as something worn, they are now portrayed as
an extension of the wearer, sensual, intimate and inseparable from the self. Through
striking, minimal imagery, the campaign emphasizes the body’s relationship with the
fabric, communicating TTSWTRS as more than fashion, a second skin that transforms
identity into something permanently embodied.






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